Product development has been a little slow for a while. Used to be your company cranked out a blizzard of innovations all the time that the marketplace just loved. These days, most of your product developments are minor enhancements to existing lines. And these enhancements don’t yield better margins. But that’s o.k. because the customer expects product improvements. But it bothers you that while they expect improvements, they won’t pay for them.
Your engineers like to design cool, new features and they like to tinker a lot. One time you asked them if a customer asked them for one of these cool, new features and they looked at you like you were from Mars.
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